The 1960s become very trendy and a demand for vintage Hang Ten styles emerge. Programs such as the Fox sitcom The Wonder Years and Oliver Stone’s movie The Doors are released in the United States with many scenes featuring vintage Hang Ten apparel.

Alamac Knitting Mills and their library of vintage 60s and 70s Hang Ten fabrics and patterns are used to build a new line. Exact duplicates are sold with replicated loop labels and hang tags of the 1960s.

Retro-appeal advertising campaigns “It was bitchin’ before you were born” and “We’re re-issuing the uniform” launch in the United States.
Hang Ten launches freestanding retail stores in Asia.
Hang Ten receives product placement on the cast of Melrose Place, Beverly Hills 90210, MTV’s program Sonic Youth, on music video DJs and on many popular musicians of the time.
 

Hang Ten launches the “Still Groovin’ since 1960” ad campaign with imagery of young, cool kids at the beach in modern Hang Ten apparel.
Women’s Wear Daily magazine rates Hang Ten
6th out of the 10 most recognizable contemporary brands.

Hang Ten conducts primary research in six major U.S. markets to reassess brand positioning for the core business of young men’s and juniors’ apparel.

Hang Ten sales reach $460 million with over 400
freestanding Hang Ten stores worldwide.
Hang Ten launches www.hangten.com.

Hang Ten introduces the “Make Your Own
Impression” campaign, utilizing images that create feelings of individuality, freedom of expression and fun for Hang Ten’s California lifestyle positioning.