Hang Ten History -- 60s


Surfer Duke Boyd and seamstress Doris Boeck create the first-ever boardshort to be capable of withstanding the rigors of surfing. They are an instant success with surfers along the California.


The Hang Ten label is introduced to the consumer market with two golden feet embroidered to the bottom of the trunks. The symbol stands for the
best move in surfing — to hang ten toes over the nose of a surfboard. America’s beach and surfwear industry is born. Consumers identify
Hang Ten as cool, California, authentic, surf garments.


The company grows tremendously. Hang Ten’s boardshort   business grosses $300,000.
Doris decides the demands that a growing operation require such as contractors, salespersons, accounting, inventory, is too much to handle. She approaches her largest contractor, Richton Sportswear, who agrees to be the first Hang Ten licensee


With a vertical operation they take care of the sales, manufacturing and distribution of the Hang Ten business and remit a royalty to Doris.


Hang Ten hires Alamac Knitting Mills to develop an interlock fabric like a “summer-weight sweatshirt” with a finish that doesn’t bleed or shrink. It is the best T-shirt fabric ever created. Hang Ten’s famous knit T-shirt debuts.


Hang Ten sponsors the first group of “team riders” for a Hang Ten International Surfing Team including
Greg Noll, Bing Copeland, Phil Edwards and Nat Young. The  popular surfers are featured on most advertisements.


Hang Ten licenses a foreign apparel manufacturer, becoming the first beach and surfwear label to be established in international markets.